Is Rolex Submariner Hulk a Good Investment?

Many collectors argue whether the Rolex Submariner Hulk investment is simply good or the best way to invest your money. In this blog, I’ll try to put an end to this argument and find it out.


Dmytro LokshynDmytro Lokshyn

September 5, 2022

Is Rolex Submariner Hulk a Good Investment?*source

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True Rolex fans and premium watch collectors know who the biggest and the greenest guy on the block is.

It’s the 2020 Rolex Submariner, named ‘Hulk’ for its green bezel and utmost durability, which have gained them the title of the most iconic Rolex watch.

Even though the green Submariner is not the most expensive Rolex watch, many consider Rolex Hulk investment one of the most stable among exclusive collectibles.

In this blog post, we’ll explore why is Rolex Hulk so popular and try to answer one of the more pressing questions:

Is Rolex Submariner Hulk a good investment?

Rolex Submariner Collection

If you’re planning to invest in Rolex Hulk, you should learn a bit about the history of this watch and understand why Rolex Submariner Hulk investment is so popular. Remember: investing in luxury watches is considered an emotional investment, so to find the right buyer for the right price, you will need to find a like-minded collector to sell your investment to.

The history of the most iconic sports watch started in the 1950s when the first water-resistant Rolex saw the world. In 1953, Rolex issued the Turn-O-Graph, the precursor model to the original Submariner. To bring attention to this watch, they went for a risky marketing stunt:

They took the watch on a bathyscaph to a mind-bending 10,274ft. After emerging back to the surface, the watch remained unscathed and kept showing the perfect time.

All the following models became known as the ‘Submariners’.

In 1962, the iconic piece of the Submariner collection was seen on Sean Connery’s wrist in the first ever James Bond movie, ‘Dr. No’. The stainless steel Rolex watch started gaining more popularity, but it wasn’t until 2010 when we first saw the green Cerachrom bezel and had the first chance to invest in Rolex Submariner Hulk.

Is Rolex Submariner Hulk a Good Investment?

Rolex watch

To answer the questions regarding the Rolex Submariner Hulk investment we’ll need to look at its key features. Is Rolex Submariner Hulk the best investment?

Only you can decide.

But is the Rolex Hulk worth investment? The following facts will speak for themselves.


What makes the Rolex Hulk good investment? The trademark Oyster steel. This type of steel alloy can last for many years without any signs of scratches or damage. So, even if you’re the kind of investor who loves wearing your Rolex watches, your Rolex Submariner Hulk good investment will remain unscathed and will hold its value as long as it can. Durability makes investing in a Rolex more secure than investing in art.

Iconic watch

As I mention at the beginning of this blog post, most Rolex watches are an emotional investment. This means that the human factor is key when it comes to determining the price and value of your investment. It can even be considered one of the best assets to buy in your 20s

Is the Rolex Submariner Hulk worth investment? The ‘most iconic sports watch’ title should speak for itself.


In early 2020, the Hulk was being sold at a retail price of $9,000. However, after being discontinued in September of the same year, the prices skyrocketed. Discontinuation created even more scarcity, so the Hulk Submariner will continue to go up in value on the secondary market.

High demand

Even before discontinuation, the Hulk Rolex watches were very popular. The simple fact that it was being traded at a much higher price on the secondary market speaks for itself–every year, the green submariner model kept growing 3-4% in value when bought from a collector’s hands.

After all, nobody wanted to wait for months, or even years, to get their new watch delivered to them.

Such demand for the watch model continued after 2020, and today finding the unworn Rolex Hulk in perfect condition is a rarity. Thus, it will keep holding its value so long as the storage conditions keep the watch untouched. Investing in Rolex is considered a great alternative to the stock market


Is Rolex Hulk a good investment? 100%. This iconic sports watch is an amazing collectible that will continue to be in high demand among true watch fans. Like all Rolex watches, the Hulk is created using the best materials available, and the most innovative technological advancements at the time.

Whether you’re still questioning ‘is Submariner good investment?’, just visit the page of our Rolex Superhero collection and see the numbers for yourself. Most likely, you will be pleasantly surprised.

If you think investing in a Rolex watch is still not for you, feel free to explore other categories of exclusive collectibles on the Investables platform. Our SEC-approved workflows and authentic assets will satisfy the investment needs of even the most demanding collectors.

Frequently Asked Questions

When will the Rolex hulk increase in value?

After being discontinued in 2020, the value of Rolex Hulk has been on the rise. Keep your eye on the price change of this watch in our Superhero collection to make a timely investment decision.

Which Rolex Submariner model is the best investment?

While all Rolex submariners are a great investment, there’s one watch that stands out from them all–the discontinued 2020 Rolex Hulk Submariner. This watch has a proven track record of being a good investment and is still a piece that can be acquired through the secondary market.

What is the best way to invest in Rolex Hulk Submariner?

While the best way to invest in a watch is to own a watch, buying fractions of a Rolex Superhero collection which includes the Hulk Submariner is the best way to invest an affordable budget into a collection of watches. That has more chances of increasing in value, than just having one watch stored in your safe.

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